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Building with AI

Doing the Wrong Job, Faster
The job has changed; the questions have not. For product managers building with AI: what is genuinely new, and what isn't.

From Primitive to Product
A primitive is capability; a product is value. Translation has always been the PM's territory. With AI, capability is cheap, and judgment is exposed.

Of Middles and Edges
How to build better with AI: As AI takes the middle of the work, the judgement does not shrink: it concentrates at the edges.

Drawing the Line
Building better AI-native products: Every AI product carries a line between what may vary and what must not. Where you draw it is the product.

Value and Measurement in Innovation

Priced and Unpriced Value
Build only for what you can price and you fund incrementalism; chase only what you can't and you fund science projects with no impact.

Metric Capture
A metric does not just measure. It allocates. Which makes changing one an act of politics, not analytics.

The Speed Trap
Building has phases, and each needs its own speed. Going fast and going somewhere are not the same thing.

Building Better

What Play Leaves Behind
The value of workplace play is what survives it: judgement, language and trust. Models generate options, yet teams still choose; play is where choosing together gets trained.

A Hundred Versions of One
How to preserve collective intelligence, and build better brainstorms and ideas in an AI world.