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Essays on building, from a decade inside the work: about the technology that changes every quarter, and the judgement, questions, and craft that never have.
Building with AI
Doing the Wrong Job, Faster
The job has changed; the questions have not. For product managers building with AI: what is genuinely new, and what isn't.
From Primitive to Product
A primitive is capability; a product is value. Translation has always been the PM's territory. With AI, capability is cheap, and judgment is exposed.
Of Middles and Edges
How to build better with AI: As AI takes the middle of the work, the judgement does not shrink: it concentrates at the edges.
Drawing the Line
Building better AI-native products: Every AI product carries a line between what may vary and what must not. Where you draw it is the product.
Beyond the Blank Box
Why prompts are the on-ramp: new mediums deserve native interfaces, not inherited ones.
When Consequence Comes Knocking
Wherever data manifests, there will be AI. Wherever consequence manifests, there must be a principal.
Measuring What Matters
Priced and Unpriced Value
Build only for what you can price and you fund incrementalism; chase only what you can't and you fund science projects with no impact.
Metric Capture
A metric does not just measure. It allocates. Which makes changing one an act of politics, not analytics.
The Speed Trap
Building has phases, and each needs its own speed. Going fast and going somewhere are not the same thing.
Building Better
What Play Leaves Behind
The value of workplace play is what survives it: judgement, language and trust. Models generate options, yet teams still choose; play is where choosing together gets trained.
A Hundred Versions of One
How to preserve collective intelligence, run better brainstorms, and fuel innovation, in an AI world.
Question Quotient
Cheap answers, expensive questions, and why the price of asking well just went up exponentially.